<META> tags to bring visitors to your site, Part 2
July 26, 2006
Continued from Introduction to META Tags.
you may argue this isn't a META tag.
Correct. But it is meta-data,
or data about data, and as such, these tags belong in this
section. These tags are relevant only to those of you wanting to
generate Google ads specifically targetting areas of content
on your page. Other Web-based advertising schemes may well use similar
AdSense serves up advertisements that it
believes most relevant to your site; it determines relevance by
analyzing your entire site contents. But sometimes it comes up with
strange matches ... To target only a specific area of content, precede
it with <!-- google_ad_section_start -->, and follow it
with the <!-- google_ad_section_end --> tag.
incorporate as many sections of a page as you
like. For it to work, you need significant
amounts of content within the tags - something a search engine
can actually analyze. And it should emphasize real content
- using these tags to generate potentially
higher-revenue but irrelevant content violates
If you use google_ad_section tags, be certain to include your page's metadata within these tags, or AdSense targeting will ignore these fields, and could go completely off.
can also designate sections you'd like to
have ignored by adding a (weight=ignore) to the starting tag:
tag also requires the <!--
google_ad_section_end --> at the end of the code you wish to
disregard. Useful if you have menus with titles of other
articles on your site, for example, which might trigger ads
that have nothing to do with the page's main content.
tag isn't as relevant for most of us as it
might seem. Most web content is in English, and search engines
assume English unless otherwise specified. Use it for all non-English
pages. Supported languages and their codes are too numerous to list
here; check ISO
3166-1 Country Names and Codes
name="Robots" content="noindex, nofollow">
Tag tells search engines whether a page is allowed to be
indexed, and whether the engine is allowed to crawl your internal
hyperlinks. If you want every page indexed, omit this tag: by default,
a crawler will attempt to index all your pages and follow all
internal links. Use the tag only if you want to
hide web pages from a search engine, on each page you want
tag works with most web
crawlers, it is unnecessary if you have a robots.txt file in
your web file directory. The latter is
more efficient: you don't
need tags on each and every page.
This tag is
not used by search engines. But if you want to mark the web page
with copyright statements, trademark names, patent numbers,
etc., then you can do so here. There is no specific format for the text
between quotation marks. Fill 'er in.
content="Tue, 01 Jun 2006 23:59:59 GMT">
tag gives the expiration date and time for the document. Useful for
limited-time events, or for content you know you will delete by a given
date: search engines will delete the page from their
database after the specified time.
The Abstract META
is very similar to the
tag: think of it as a condensed Description, a one-line overview of the
entire page. I don't know of a single search engine that still looks
for this tag.
distribution META tag defines whether your page may be viewed globally,
locally, or internally, i.e. not for public distribution. Thus, the
only content forms allowed are "global", "local", and "internal". It
isn't particularly useful - if you truly wish to limit access to a
document, it should be kept in a controlled-access web site or
directory. Skip it.
In theory, the
Revisit Tag defines the frequency with which a search engine re-indexes
your page. It was developed for Vancouver
their local search engine searchBC
it was never adopted by anyone else, and is
no longer used even by its creator. Ignore it.
Return to Part 1: